Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

de Geoffrey A. Moore (éd. de 2006)

Quatrième de couverture

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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La note de la communauté Goodreads : 4.02 pour 29 448 personnes
J'ai lu ce livre 1 fois : en 2012
Il fait partie des 285 livres de ma bibliothèque annotée.