The Four Steps to the Epiphany: Successful Strategies for Products that Win

de Steve Blank (éd. de 2005)

Quatrième de couverture

The essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

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Ma note :
La note de la communauté Goodreads : 3.95 pour 16 540 personnes
J'ai lu ce livre 1 fois : en 2012
Il fait partie des 286 livres de ma bibliothèque annotée.